We are growing and welcoming RE-NT as the newest part of the WeDress universe. Together we will take your fashion experience to the next level: We'll offer an even more comprehensive service with the same top quality you already know and love.

Through the acquisition of RE-NT, WeDress Collective is expanding its range of B2B services and uniting its existing communities, resources, brands and collaborators to move the fashion world closer to sustainability. Together, we are giving consumers an option and normalizing fashion rental, democratizing and making high-end brands available to a wider audience,throwing impulse purchases to the back of the queue - a real fashion revolution.

With the acquisition of RE-NT, we integrate the technical solution on one hand and the existing network and customers on the other. For existing customers of RE-NT, we make the rental experience more personal and direct, bringing it to their own city. Customers now have access to an even wider range of fashion items and can now also turn their own clothes into extra income. 

In addition, we will expand more into B2B through RE-NT and are already working on a SaaS solution.

Founded in 2018, RE-NT's vision is to transform the fashion industry into a zero-waste industry - circular economy is the company's guiding principle. The founder, Robina von Stein, studied economics, politics and philosophy and wants to apply this knowledge to holistically transform the fashion sector by helping fashion companies integrate circular economy models into their sales channels quickly and easily through the RE-NT ID and the RE-NT software . "Circular economy is the guiding principle of our work" says the founder of RE-NT. 

RE-NT launched in 2018 as a B2C rental platform, and quickly attracted international brands like Vivienne Westwood, Adidas and Stand Official to its sustainable model. In 2020, RE-NT began making their rental solution available to fashion brands through a licensing model. Bolstered by the EU's Green Deal, more and more companies are turning to RE-NT to help them achieve their sustainability goals. Initial test pilots are currently underway with AboutYou.

At RE-NT, a multidisciplinary team of designers, data scientists, technologists, strategists, salespeople and creatives help brands take advantage of a rental model for their business.

Transforming the fashion industry into a circular economy.

Long-term goal is to build a technology and distribution system that makes this transition comfortable.

Building strong partnerships with key players

The first step toward a fully circular system is to build strong relationships and collaborations with fashion brands that are role models for the future of circular fashion.

Optimizing the experience economy

Optimizing the customer experience and strong omnipresence.

Connected system

RE-NT offers connected online and offline sharing concepts.

By joining forces, we are giving Rental Fashion new impetus and are one step closer to making renting fashion the norm. But what are the advantages of the merger of WeDress Collective and RE-NT?

We are very excited to welcome RE-NT as part of the WeDress Collective universe and take your fashion experience to the next level.

You are still curious?

You want to learn more about the merger of WeDress and RE-NT? Then arrange an online meeting with our founder Jasmin or contact her via email.